The NFL and ESPN have reportedly reached an agreement on a massive media deal worth "billions," in which the network will control much of NFL media and the league will have equity in ESPN, the Athletic's Andrew Marchand reported on Friday (August 1).
ESPN is reportedly expected to merge with NFL RedZone, NFL Network and the league's fantasy football business, while also broadcasting seven additional regular-season games, while the NFL will own 10% of the network. The deal, which is pending regulatory approval, will also reportedly improve NFL Network's programming.
The deal will reportedly go into effect next season, which will happen ahead of ESPN hosting its first Super Bowl -- also airing on ABC, a fellow Walt Disney Company property -- after the 2026-27 season. ESPN is already set to launch its direct-to-consumer service in the coming weeks, which it has marketed as the 'Next Era' at a monthly price of $29.99, while those who already have ESPN access through cable or satellite services will also have access to the app.
ESPN reportedly had various discussions with professional sports leagues but the NFL was long suspected to be its top target given their close working relationship and the league's consistent success. ESPN was already paying the NFL $2.7 billion annually for broadcasting rights to Super Bowls in 2027 and 2031.